"steeljunction" opens a retail outlet at Raniganj
Raniganj, March 14, 2008
Tata Steel has opened up its fifth retail outlet, “steeljunction”, at Raniganj today. The store would be run on a franchisee model and is spread over an area of around 2300sq ft.
The store was inaugurated by Mr. Peeyush Pandey, Superintendent of Police, Burdwan Dist. Mr. Ashish Anupam Chief Marketing & Sales (Tata Pipes), Mr. Runu Dutta (Chairman, Raniganj Municipality) and Mr. Sarvesh Kumar, Chief (Retail Initiatives) were also present to grace the occasion
The “steeljunction” store would retail all the products made up of steel. The product categories, which would be sold through this outlet, include furniture, utensils, life style products, safes, almirahs and hardware items. All the Tata Steel brands like Tata Shaktee Corrugated Sheets, Tata Pipes, Tata Tiscon and Tata Agrico (Agricultural Implements) would also be retailed through this outlet.
The objective of Tata Steel venturing into the organised retail is to change the perception of people towards steel and to showcase steel as providing useful products that touch people’s life.
The first store, which was opened up in Kolkata, has generated very good response from the people of Kolkata. Other steeljunction outlets are running successfully at Siliguri, Barasart and Behala. The company hopes to get similar response from the people of Raniganj also.
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