Truly a shopper’s delight! Any & everything under one roof, coming with a stamp of unmatched quality & design – Mrs. Shahida Ahmed, Kolkata
Amazing variety used in a unique & innovative way. One could never have imagined the amazing ways in which steel can be used, particularly, when set in such an attractive environment. Best wishes for great success ahead – Mr. Siani Suri, Kolkata
Great beginning to glamorise steel and weave it in life of the people – K K Ahuja, New Delhi.
has always been a part of our lives. Be it steel utensils, the razor blade we use every
morning while shaving or the re-bars that support our homes. Omnipresent, the everyday
metal surfaces almost everywhere, lends its hand in almost every activity we do. But
buying steel has not been a very pleasant experience for most of us. You must have also
skipped, jumped and hopped from one store to another, often dingy, dug out in some cranny,
for nuts, hinges and home utensils. Have relied on carpenters, plumbers and mechanics to
bail you out. Not happy with design, quality or price, you might have kept quiet,
withstanding your predicament.
Realising this Tata Steel decided to foray into organised steel retailing.
This initiative is testimony to the organisations undying spirit for experimentation
and to break new ground. To catalyse steel consumption in emerging mass markets of India
and to build downstream retailing excitement for steel as a category, Tata Steel
spearheaded the companys entry into pure play retailing for steel products with its
first pilot store steeljunction in Kolkata. This is Indias first
organised steel retail store. Tata Steel hopes that steeljunction would be a
platform that would bring together vendors & manufacturers to understand consumer
buying behaviour for steel and innovate and develop newer products & services that add
value to the end customer and makes steel buying pleasurable.
shopping experience - steeljunction is a family steel shop. Here you will get
everything in steel. Things you need for your everyday use, things your garden, kitchen,
bathroom, living room, broken chair, yet-to-be-made home require. The store showcases both
leading Indian and international brands, assuring you dependable quality and reasonable
price. steeljunction attempts to create a unique retail experience for you and your
family, and in the process, displays the versatility of steel - from its functionality to
A one stop
shop - The sprawling 23000 sq. ft. store is divided into two floors. The ground
floor houses hardware and home construction items. The first floor has everything to
embellish your home and body - gymnasium equipment, kitchenware, bathroom fittings,
tableware, modular kitchens, lifestyle products, jewellery and more.
So no more splitting headaches, swollen legs and cursing yourself for jumping on the
trail of imported-but-inexpensive forks in some far-flung market. Go ahead. Steelshop till
you drop in a friendly shopping ambience and discover a whole new world in steel.
To create a unique retail experience that
displays the versatility of steel - from its functionality to its aesthetics.
To build a specialty chain of stores
that will bring innovation to steel products and make steel buying pleasurable.
We will understand our consumer needs
and help our vendors innovate and develop such products.
We will showcase steel as a material
of choice that is environmentally friendly, aesthetically pleasing and functionally
We will establish Tata Steel as a
significant player in the Steel Retail Industry and being the first mover will capture
We will strive to improve the quality
of lives for all those who we will serve.
High Ethical Standards & Integrity
In an environment of Trust